THE GROOM ROOM

Stay up to date with Esquire Men's Grooming products.

Esquire Men’s Grooming featured on THE LOOK: ALL STARS, a new TV series slated to air nationally June 24 on CW / MyNetwork TV stations

Farouk Systems is thrilled to announce its participation in THE LOOK: ALL STARS, a new hour-long make-over beauty competition format created by Dreamventure Productions, beginning, Sunday, June 24th across Sinclair owned CW and MyNetwork affiliates. Farouk Systems, Inc. Chairman and Founder, Dr. Farouk Shami, and Esquire Fashion Director Nick Sullivan are featured on the show’s premiere episode “First Look – The Look: All Stars!”

Win the Esquire Grooming Product Line with March Madness

The 2018 NCAA Men’s Final Four is only weeks away and Esquire Grooming is going mad! Fill out your bracket and whoever owns the least busted bracket by the tourney’s end will win (in addition to bragging rights) the complete Esquire Grooming product line. Fill your bracket out now for a chance to win…

Talking Shop: The Esquire Grooming Barbers Talk Valentine’s Day Beard Control

It’s been a long winter. Maybe you’ve let your beard grow out longer than originally planned so it’s time to get it under control for your Valentine’s Day festivities. The Esquire Barbers have you covered as they’re talking about the best tips and Esquire Grooming products to get your beard on lock for the 14th!

Esquire Grooming Has You Covered for Valentine’s Day

Valentine’s Day sends some fellas into a deep state of panic. However, for the Esquire Man, it’s nothing out of the ordinary. You’re used to showing your partner the love all year round. And even better, you have the right products for your Valentine’s night out. Esquire Textured Gel, Esquire Forming Cream, Esquire Clay.

Must-Have Gift Sets from Esquire Grooming

The year is winding down so by now your personal supply of Esquire Grooming gear is running low. Or maybe you’re looking to help your fellow gents start off 2018 right. Either way, Ulta has you covered! Now is the perfect time to get in on the best Esquire Grooming gift set deals.

Guest Blog: Esquire Grooming Barber Rob Diaz’s Holiday Beard Tips

Whether you feel like hanging on to your newly-grown beard from No Shave November or want some extra facial fuzz to battle the chilly outdoor temperatures, Esquire Grooming Barber Rob Diaz shares his best tips and favorite Esquire Grooming products for maintaining a beard throughout the holiday season.

Esquire Grooming Barber Trevelle Baker’s Movember and No-Shave November Tips

For my Licensed Professionals, Esquire Grooming offers great products and tools for servicing your clients. The new Cordless Professional Clipper (coming soon) is great for trimming and shaping. Our light hold Wax is great for controlling frizz and the Beard Oil, delicately highlighted with Oud fragrance, hydrates the beard and moisturizes the skin.

The Esquire Grooming Team Takes Over the Hearst Tower

New York City – Our Esquire Grooming team recently took over The Hearst Tower to introduce the staff to the ultimate grooming collection with fresh new looks and polished styles.

This pop-up barbershop event was led by the Esquire Grooming Executive Barbering Team – Rob Diaz, Trevelle Baker and Tommy Tusa. They offered complimentary hair and beard styling to roughly 50-60 editors and high-level Hearst executives from their stable of top-tier publications. In addition to grooming services, attendees received tips and tricks for the latest trends in men’s styling to truly be a Man At His Best.

Live Right – Groom Right Shutting down hair loss

There’s no shame in acknowledging that your hair is thinning. It happens to the best of us. The reality is that hair loss can be caused by everything from genetics to a poor diet. The sooner you make the decision to do something about it, the better off you’ll be....

Esquire’s Christmas Gift Guide For Men

Esquire Grooming is THE answer to men’s grooming; it’s everything a man needs and is expertly formulated. With this line, looking good isn’t just something you can achieve when you visit your barber, it gives men the ability to bring home their coveted barbershop look.

To Beard or Not to Beard?

For those that can grow them, show them. Feelings on the beard can waver in preference between the scruff, the stubble and the full grown beard. Anyway you shave it – to many – beards are fashionable. Just like any great accessory, they help the modern man to stand out.

How to Grow a Beard Like a Man

There comes a time in every man’s life when he decides to grow out his facial hair and see—just out of curiosity—how he looks with a beard. If this is you, then welcome to the club! However, while you may be retiring the razor for a while, growing a beard requires a routine all its own. (For starters, you’ll still need that razor for some neckline cleanups.) As you embark on this rite of passage, here are three tenets of beard maintenance to keep in mind.

Esquire Launches at the World’s Fair

Farouk Systems and Esquire officially announced the release of The Esquire ultimate grooming collection which will launch in professional salons nationwide on October 2016. An epic two-day barbering education experience was presented at the World’s Fair Show at the Austin Convention Center. This show is a leading event for beauty professionals worldwide.

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