Esquire Launches at the World’s Fair
Farouk Systems and Esquire officially announced the release of The Esquire ultimate grooming collection which will launch in professional salons nationwide on October 2016. An epic two-day barbering education experience was presented at the World’s Fair Show at the Austin Convention Center. This show is a leading event for beauty professionals worldwide.
A prime highlight for Farouk Systems was the Esquire booth which showcased the quintessential Esquire experience and featured male Esquire models, top barbers and the unique grooming collection of the Esquire hair styling products. The line includes a wide range of styling products and styling tools, all essential to men’s grooming needs — each taking grooming to the next level.
On the main stage, the latest barbering techniques and trends were presented by barber professionals and worldwide artist. During the show, new barbering techniques, and presentations introduced the exclusive grooming collection and styling tools, while live demonstrations showed how the tools can be used for the modern man.
Preceding the show on Sunday was an esquire grooming launch party which was hosted in honor of the Esquire release and was hosted at the Market & Tap Room in Austin. The event welcomed over 400 guests including stylists, barbers and several media outlets such as American Salon, BTC, Modern Salon, Estetica and the local Austin press. Everyone in attendance got the opportunity to view the entire product line, ad campaign, and lookbook. The party included exclusive Esquire product displays and images, a photo booth, product raffles and more!
The Esquire Ultimate Grooming Collection is an extension of the magazine’s philosophy, “a man at his best,” and captures a lifestyle focused on luxury, sophistication, and style. The Esquire line is sure to become one of the most in demand grooming collections available today!